The Brand Story
Pleatco: The Quiet Part That Keeps the Water Clear
Every cartridge filter on every pool and hot tub hides a simple object inside its housing: a cylinder of pleated fabric that catches what the water carries. It is the part that gets hosed off on a Saturday morning and replaced when it finally tears. Pleatco built a business around that one humble part, and around making it fit almost every filter on the market.
Chapter 1
A regional manufacturer on the East Coast
Pleatco is based in Glen Cove, on the north shore of Long Island, New York. By its chief executive's account it is a company of roughly four decades. For much of that time it was a small regional manufacturer of replacement filter cartridges serving the East Coast.
Chapter 2 · 2006
A new owner and a bigger map
In 2006 Howard Smith bought the company. Trained as a lawyer, he had run distribution businesses in pharmaceuticals and specialty lamps and consulted for large corporations. Under his leadership Pleatco grew from that regional shop into what he described in 2019 as the leading maker of pool and spa filter cartridges in the United States, with a growing presence in Europe.
The company now manufactures in New York and Mexico, distributes from California and serves customers across the United States, Canada and Europe. Private equity firm Align Capital Partners later invested in the business. Pleatco also makes DE filter grids and filter cleaning products.
The Lineup
What Pleatco builds today
Pleatco's specialty is the exact-fit replacement: a cartridge built to the dimensions of a specific original filter, so an owner can replace the element without replacing the housing. HVAC365 carries Pleatco replacement filter cartridges and grids:
- Pool cartridges: 150 sq ft replacements for the Hayward SwimClear C150S, Pentair Clean & Clear 150 and Predator 150, and Sta-Rite Posi-Clear filters, plus an 80 sq ft cartridge for the Pentair/Pac Fab Mytilus.
- Spa and skimmer cartridges: elements for Master Spas, Artesian spas and Waterway front access skimmers, along with the Premier Maxi Sweep.
- Advanced Ultra cartridges: Pleatco's newer band-less design, such as the replacement for the PWWCT200, cross-referenced to Unicel and Filbur numbers C-8419 and FC-1288.
- Commercial and specialty fits: cartridges for the Harmsco Tropic Flo 100 and the Purex SM and SMBW 2048 and 4048 filters.
- DE filter grids: a universal grid set for 24 sq ft American, Hayward and Pac-Fab DE filters.
More filtration products sit under filters and sanitizers.
Inside the Cartridge
What the fabric does
Pleatco cartridges use its Advanced point-bonded filtration fabric, a spun material whose fibers are fused at many small points rather than woven, giving a consistent pore structure. Its Advanced Ultra line adds a band-less pleat design the company calls Pure Pleat. To choose the right cartridge, match the original part number or a cross-reference number, the diameter and length, and the filter area in square feet. A cartridge that is too short or too narrow lets water bypass the fabric entirely. Rinse cartridges when filter pressure rises, and replace them when the fabric frays, the end caps crack or cleaning no longer brings pressure back down.
At a Glance
Pleatco at a glance
- Headquarters
- Glen Cove, New York
- Manufacturing
- New York and Mexico
- Distribution
- California
- Owner since 2006
- Howard Smith, chief executive
- Investor
- Align Capital Partners
- Markets
- United States, Canada and Europe
- Product focus
- Pool and spa filter cartridges, DE grids
Questions
Frequently asked questions about Pleatco
Where is Pleatco based?
Pleatco is headquartered in Glen Cove, New York. It manufactures in New York and Mexico and distributes from California.
Who owns Pleatco?
Howard Smith bought Pleatco in 2006 and leads it as chief executive. Private equity firm Align Capital Partners has also invested in the company.
Will a Pleatco cartridge fit my filter?
Pleatco builds cartridges to match specific original filters. Match the original part number or a cross-reference number, along with the diameter, length and filter area, before ordering.
What is Pleatco Advanced Ultra?
Advanced Ultra is Pleatco's newer cartridge line, built with a band-less pleat design the company calls Pure Pleat.
Does Pleatco make DE filter grids?
Yes. In addition to cartridges, Pleatco makes DE filter grids, such as universal grid sets for 24 sq ft American, Hayward and Pac-Fab filters.